Title Social Manager, UK Marketing JOB ID- 4416
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We are looking for a Title Social Manager to join the Netflix Social Marketing team to lead the social campaigns for our UK/IE productions, as well as our biggest import shows and movies. The social team at Netflix is at the forefront of conversation with our audiences, building exciting, hilarious, thoughtful social campaigns and content to build and ignite fandom across the internet and into the real world.
Title Social Managers are responsible for building social media marketing campaigns for our TV series, films & documentaries. Their role is to embed themselves in the fandoms of our titles, figuring out ways to get people even more excited. Their goal is to get people talking, and they do it by knowing what makes fans tick, what ticks them off, and creating content - big and small - that helps take a title from a hit into a cultural mega-hit.
We are seeking a highly driven, self-motivated person who lives & breathes TV and films. You are an excellent communicator, strategist and creative. You are always learning and testing new ideas. You are comfortable scrutinising your own ideas, and you are always the first to ask, “How could this have been better?” This job will require you to juggle many different kinds of short and long-term tasks, including coordinating with different parts of the company, producing and giving notes on AV and static assets, copywriting, defining high-level strategy for titles, and much more, and nimbly move through all these responsibilities with ease. Above all, you have an instinct for good social creative, strong platform and creator knowledge, great ideas, and the passion, energy, and creative ambition to see it all through.
What will I be doing?
Social media marketing. You’ll be working with our Title Marketing and Publicity teams (among many others) to create unique and exciting campaigns in support of our TV shows, films, and live content. From fast-turnaround reactive to high-production big swings, you’ll make social media content that gets people talking for the duration of the campaign.
You’ll set the strategy for social campaigns, and be a strategic thought partner within the wider title team. You’ll guide all areas of the campaign and inform how it shows up on social
We work with some of the best talent in the business. You’ll be working with PR and Marketing partners to ensure we’re capturing class-leading content with our stars - be it simple things like the sky’s the limit for creative big swings. You’ll be responsible for working with internal and external production teams to bring high-impact content to life.
You’ll be thinking about the best place for our campaigns to play out. Sometimes, everything lands perfectly on our own Netflix social channels, but other times, the campaign goals or audience profile means you have to look elsewhere on the internet. You’ll be making that call and identifying the external partners you need to bring things to life and reach the right people.
As well as planned content, you’ll be working on fast-turnaround reactive content in partnership with our Platform Managers.
You’ll work with all areas of the business, ensuring everyone is updated on the status of our social media campaigns and keeping everyone up to date on trends and innovations. Strong project management skills are fundamental.
How do I know if I’m a fit for the role?
You’ve got 8+ years of leading multiple-platform social campaigns and delivering nuanced, insight-based social strategies.
You’ve got 8+ years of developing organic social creative that cuts through the noise. When it comes to success, you’re intentional with what you want to achieve with each piece of content
You’re a great project manager
You have a deep knowledge of the UK social media landscape, both in terms of platforms as well as the creator ecosystem.
You’re confident with talent. When on a shoot, you’re able to partner with a Director and prompt them to ensure the vision you went in with is brought to life in the best way it can be
You’re able to monitor social and cultural trends and pivot creatively when needed.
You have an entrepreneurial spirit and are highly collaborative - you love working with others, and aren’t afraid to lead or follow.
You’ve got excellent written and verbal communication skills.
You’ve got experience using both data and intuition to make content that grabs attention. You know how to use social media analytics, but you aren’t afraid to take risks.
You know how to prioritise your time and budget to focus on the most impactful work.
You’ve got experience managing external agencies and partners
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You’ve got a high tolerance for change and the capacity to accomplish enormous amounts of work in a fast-paced, ever-changing environment.
You respect, understand, and appreciate the Netflix is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service